Australia's 3rd Largest Economy

WSBA Extends International Reach

14-Apr-2020 14:18 | Tracy Dawson (Administrator)

Western Sydney’s leading business news service is growing its international reach.

Statistics from the international publishing platform, ISSUU, shows that Western Sydney Business Access (WSBA) is growing its international readership base.

WSBA is published by Access News Australia Pty Ltd (ANA), which also publishes Central Coast Business Access (CCBA).

ISSUU statistics show readership of WSBA come from the following countries: USA, Canada, UK, India, Brazil, Spain, Argentina, Ireland and New Zealand. Outside of Australia, WSBA is most read in the USA and Canada.

WSBA publisher Michael Walls said the readership results where pleasing and demonstrated the value of publishing strong original content.

“Access is fortunate to have among our contributors some very talented journalists with many years’ experience and this enables us to serve our markets well in terms of publishing relevant and interesting content,” Mr Walls said.

In these challenging times of Coronavirus Western Sydney Business Access (WSBA) is taking steps to ensure readers and clients continue to have easy access to Western Sydney’s leading business news service.

“We are mindful of following the Government's social distancing guidelines, while maintaining our relationship with the regional business community and our loyal reader base,” said Mr Walls.

From the April edition and until further notice the distribution of printed copies of WSBA will be reduced and WSBA will be primarily distributed to readers digitally.

This means that WSBA will be created as usual and posted as a downloadable PDF at www.accessnews.com.au for easy viewing 24/7, as has always been the case.

Further, each edition will be broadcasted to more than 50,000 carefully targeted Western Sydney residents and business people via Facebook, LinkedIn and direct email links.

WSBA has engaged the services of respected media agency Happy Hippo Media to develop the social media campaigns for WSBA.

“We are confident that our new online distribution model will result in even more readers of WSBA,” Mr Walls said.

“As the global pandemic eases, we will resume normal distribution of our newspaper. We wish all Western Sydney residents the very best in these challenging times.”

Feel free to contact WSBA at any time at info@accessnews.com.au. To view the online edition go to www.accessnews.com.au.


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