Australia's 3rd Largest Economy

Storytelling works for any industry

20-Feb-2019 14:35 | Lisa Docherty (Administrator)

You hear it all the time – storytelling is the best way to market your business.

Storytelling can help you reach your target market. Storytelling helps your business and brand grow.

But your business is engineering, accountancy or manufacturing … can storytelling work to grow a business in any industry?

Absolutely it can.

From boats to banking

Storytelling is about making an emotional connection with your audience, telling how a customer benefited from using your product or service and giving your prospects the opportunity to relate to you, your business and your product.

These things are industry agnostic.

Let’s look at the evidence

At Brilliant Digital, we’ve helped businesses in a broad range of industries grow and expand their reach through powerful digital storytelling.

But there are a few tricks to getting it right. And that’s where our team of expert digital storytellers comes in.

We’re results driven here at Brilliant Digital – so let’s hear from some of our clients in their own words…

Show your benefits

For Craig Hannam at Water Filters Australia, storytelling is unsurpassed in its effectiveness –

“The blogs are an integral part of how we display our business to the community.

For existing customers, finding out about our products, their benefits and how to use them, works well... and for a person who doesn’t know anything about us and goes onto our website, there’s a significant amount of information there to assist them too.”

Put your aims into context

Through digital storytelling, we have transformed Romar Engineering so it can compete on a global stage. We have defined who they are and what they do – and are sending qualified leads from across the globe. CEO Alan Lipman says,

“Stories create connection, build trust and memorable brands and ultimately deliver sales.”

Create web appeal

When we write content for your website, we get inside your prospects’ heads so we know what will appeal to them.

And it’s emotionally engaging content that is key for Chris White at First Financial.

“Our website gives a sense that we are large enough to look after our clients, but not too large to ignore the client relationship – that’s the most important thing that we can do.”

Keep it simple

Our storytellers use simple, clear language. There’s little point in using complex technical jargon if your target market can’t understand it.

We simplify. We demystify.

Denis Zilic, co-founder of OSA says, “When you’re relying on technical people to write stories, people who aren’t technical can’t read it, it goes over their head and you lose the message.”

An enviable lifestyle

The best story will entice your prospect to see themselves in your customer’s shoes – someone who already enjoys your product or service.

Graham Raspass from Flagstaff Marine is a great example of how wonderful storytelling is at making a dream lifestyle purchase a reality.

“If you have an array of different stories, people will pick the one that relates most to their circumstance or their dream. If they can see that other people have already experienced that and shared that experience, it enforces their commitment and belief in what they want to do.”

Time to join the revolution

Storytelling is the most effective and proven method to make a connection and grow your business.

It’s a straightforward way to show rather than tell how you solve your customers’ problems.

Without storytelling, you are a bullet-point product list. Good luck with that.

But tell a great story, and you can conquer the world.

Read the full article here.


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